28 June 2023
Social media KPIs: which metrics to track to measure how your content is performing

How do you know if your content is resonating with your target market? If it has performed well? If it is worth repurposing at a later stage? To find out all this information, you simply need to measure the effectiveness & performance of your content!To do this you need to analyse several metrics aka social media KPIs (Key Performance Indicators).

15 April 2024
7 Ways to plan the perfect Instagram grid in 2024 (with examples!)

In the ever-evolving world of social media, Instagram remains the best place to showcase your personal branding and tell visual stories. In 2024, the aesthetic appeal of your Instagram feed still plays an integral role in attracting (and retaining) followers. A cohesive, visually pleasing Instagram grid not only captures the attention of your audience but […]

8 April 2024
Social Media Update & Trends Report - March 2024

Welcome to the March edition of our Social Media Roundup! The world of social media & marketing is fast paced - blink and you’ve missed new trends, updates and launches and as busy Social Media Managers, entrepreneurs, and freelancers, it’s hard to keep up right? We know just how hard it is to juggle your […]

3 April 2024
How to write the perfect Instagram Caption

When creating an Instagram post, your primary objective should be to capture and then maintain the attention of your audience, right? While this task may seem seems difficult, a well-written caption to accompany your image, video or graphic, can be the key to not only enticing people to keep reading but also to boosting your […]

24 March 2024
Social SEO: why it is so important to boost your brand in 2024

SEO is increasingly becoming increasingly important on social media as people stray from “googling” topics and instead head to social platforms to search for more information. Looking for a new local lunch spot, search on Instagram! Wanting to find a unique gift for your bestie? Scroll on TikTok for inspiration! With people now using social […]

18 March 2024
How to use Instagram Stories in 2024: The Complete Guide

Want to boost your relationship with your followers? Then Instagram stories are the perfect tool! They are a great way to be a bit more informal with your audience, have some fun and share some behind-the-scenes of your day-to-day! As they are almost exclusively shown to just your audience, stories are one of the best […]

28 February 2024
Social Media Update & Trend Report | February 2024

Welcome to the February edition of our Social Media Roundup! The world of social media & marketing is fast paced - blink and you’ve missed new trends, updates and launches and as busy Social Media Managers, entrepreneurs, and freelancers, it’s hard to keep up right? We know just how hard it is to juggle your […]

26 February 2024
A complete guide to reels in 2024

In 2024, Instagram Reels still reign supreme when it comes to captivating and engaging your audience on Instagram. This guide will teach you everything you need to know about reels as well as provide you with some helpful tips and advice on how to make great reels! Ready to learn how to produce videos that […]

20 February 2024
The best time to post on Instagram in 2024

If you’ve ever found yourself wondering what the best time to post on Instagram is (or if there even is a best time to post) then don’t worry, you’re not alone! This is one of the most asked questions when it comes to posting and creating a strategy for Instagram and understandably so. Nobody wants […]

13 February 2024
The complete guide to Instagram Insights

Instagram has established itself as THE platform for building awareness and generating traffic for both brands and content creators. Understanding and analyzing Instagram insights isn't just useful, it's essential for developing strategies that resonate with your audience and drive engagement. In this comprehensive guide, we explain how to analyse your Instagram insights so you can […]

5 February 2024
How to build an effective Social Media Strategy in 2024

Creating an effective social media strategy for your brand doesn’t need to be a complicated or painstaking task. Follow our simple guide and build your own social media strategy in just 8 easy steps.  What is a social media strategy? In simple terms, a social media strategy is a summary of what your business plans […]

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