27 May 2024
30 Ideas for Instagram Stories and how to Generate Endless Custom Ideas

There’s a reason people love Instagram Stories, they’re short, impromptu, fun and engaging. Not to mention, people are nosey so stories by nature give people an insight into what makes you or your brand tick. Creating engaging Instagram Stories can sometimes feel like a daunting task, but with a little inspiration & creativity, the possibilities are endless. In this article, we are sharing 30 easy story ideas you can adapt for your business AND an easy way to generate endless story ideas, tailored specifically to your unique business and brand voice. 

20 May 2024
Short-form video vs long-form video – which is better for social media content?

Short-form content has dominated social feeds for a while now, catering to our ever-shortening attention spans. However, there are signs that long-form video content is making a comeback as users seek more in-depth information and meaningful connections. So, which type of content should you use on your social media platforms? In this article, we’ll explore the rise of short-form video, the resurgence of long-form content, and which format is best suited for your audience.

16 May 2024
Mastering Instagram Story Size: Your Ultimate Guide

Want to boost your relationship with your followers? Then Instagram stories are the perfect tool! They are a great way to be a bit more informal with your audience, have some fun, and share some behind-the-scenes of your day-to-day! Since they are almost exclusively shown to just your audience, stories are one of the best […]

9 May 2024
Social Media Trends & Updates Report – April 2024

Welcome to the April edition of our Social Media Roundup! The world of social media & marketing is fast paced - blink and you’ve missed new trends, updates and launches and as busy Social Media Managers, entrepreneurs, and freelancers, it’s hard to keep up right? We know just how hard it is to juggle your to-do list AND stay on top of everything new in the world of social media so we have got you! Our monthly roundup summarizes the main updates on all the social platforms, gives you some of the latest trending audios and talks about what has been trending this month. Ready? Let’s go!

1 May 2024
70 Attention grabbing hooks to stop the scroll

The world of social media and digital marketing is fast-paced and competitive meaning capturing attention is crucial to standing out and grabbing the attention of your target market. Imagine your daily social scroll, what is it that makes you pause, read or engage with a post? It might be a nice photo, impactful graphic or […]

23 April 2024
Faceless Marketing: the art of shining online without showing your face

You've probably noticed the rise of content creators who choose to remain anonymous on social networks. Also known as "faceless" marketing, it's not exactly a new phenomenon, but it's been gaining momentum lately, and taking over our social feeds. So, are you interested in finding out what's involved, and if it could be your next […]

15 April 2024
7 Ways to plan the perfect Instagram Layout in 2024 (with examples!)

In the ever-evolving world of social media, Instagram remains the best place to showcase your personal branding and tell visual stories. In 2024, the aesthetic appeal of your Instagram feed still plays an integral role in attracting (and retaining) followers. A cohesive, visually pleasing Instagram layout not only captures the attention of your audience but […]

8 April 2024
Social Media Trends & Updates Report - March 2024

Welcome to the March edition of our Social Media Roundup! The world of social media & marketing is fast paced - blink and you’ve missed new social media trends, updates and launches and as busy Social Media Managers, entrepreneurs, and freelancers, it’s hard to keep up right? We know just how hard it is to […]

3 April 2024
How to write the perfect Instagram Caption

When creating an Instagram post, your primary objective should be to capture and then maintain the attention of your audience, right? While this task may seem seems difficult, a well-written caption to accompany your image, video or graphic, can be the key to not only enticing people to keep reading but also to boosting your […]

24 March 2024
Social SEO: why it is so important to boost your brand in 2024

SEO is increasingly becoming increasingly important on social media as people stray from “googling” topics and instead head to social platforms to search for more information. Looking for a new local lunch spot, search on Instagram! Wanting to find a unique gift for your bestie? Scroll on TikTok for inspiration! With people now using social […]

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