Creating a winning social media strategy for your brand in 2025 doesn’t have to be stressful or complicated – in fact, it can actually be fun (we promise!). With social media constantly evolving, having a clear plan is the key to staying ahead of the game. In this guide, we’ll walk you through 8 super simple steps to build a strategy that works for your goals.
Since their launch in 2020, Reels have become a central part of Instagram, rapidly gaining popularity among users (we are firmly in the era of short-form video content!) and providing brands with an effective way to reach new audiences on the platform. Over the years, Reels have evolved significantly, with a steady stream of new features, updates, and tools designed to simplify the creation of engaging videos directly within the app. In this blog, we’ll take a look back at all the updates from 2024, helping you master the Reels editing interface and create standout content that connects with your audience.
Instagram might be one of the most popular social media platforms, but that doesn’t mean everyone agrees on how best to use it. The internet is packed with advice, from proven strategies to tips and hacks, yet not all of it hits the mark. Today we’re challenging some of the most popular opinions in the hope we can shift your mindset and challenge you to rethink your approach to the ‘gram. Whether you’re a social media manager, business owner or content creator, these hot takes will challenge the way you see Instagram.
Welcome to the November edition of our Social Media Roundup! The world of social media and marketing moves quickly - blink and you might miss new trends, updates, and launches. As busy social media marketers, entrepreneurs, and content creators, it’s tough to keep up, right? We understand how tough it is to juggle your to-do list while staying on top of all that’s new in the world of social media so our monthly roundup summarizes key updates across the main platforms, highlights the latest trending audios, and covers what’s been popular on our feeds this month.
B-roll could be the game-changer we’ve all been waiting for to make filming reels stress-free and effortless! If you're active on social media, chances are you've heard the buzz about b-roll - it’s everywhere right now! But if the term is new to you, don’t worry, we’ve got you covered. Keep reading for the only guide you’ll need on all things b-roll.
Think creating pro-level video content for social media means dropping a fortune on fancy gear? Think again! Crafting scroll-stopping reels doesn’t have to break the bank or require a truckload of equipment. You can do it on a budget - and with just your smartphone! Some of the best hacks for making content look polished and professional are as simple as tweaking a few settings on your phone.
Standing out on Instagram is more important than ever. To grab attention, you need creative and engaging content that speaks to your audience. Every post should tell a story, whether through stunning visuals or a personal touch. That’s where Canva for Instagram comes in. It’s a simple yet powerful tool that helps you create polished, professional content for Instagram. From static social media graphics and images to dynamic videos and animations, Canva makes it easy to take your Instagram game to the next level. In this guide, you’ll learn why having a cohesive profile matters and get handy tips to help you enhance your designs with Canva.
Welcome to the October edition of our Social Media Roundup! The world of social media and marketing moves quickly - blink and you might miss new trends, updates, and launches. As busy social media marketers, entrepreneurs, and content creators, it’s tough to keep up, right? We understand how tough it is to juggle your to-do list while staying on top of all that’s new in the world of social media so our monthly roundup summarizes key updates across the main platforms, highlights the latest trending audios, and covers what’s been popular on our feeds this month.
If you're a content creator, entrepreneur, or social media manager, you’ve probably followed Instagram gurus and experts, hoping to pick up valuable tips, hacks, and advice on what works and what doesn’t. But how can you tell what’s true and what’s not? How do you distinguish between the professionals who genuinely know their stuff and those who simply claim expertise? In today’s world, it seems anyone can call themselves an expert, making it tricky to separate real insights from myths. In this post, we’re debunking 10 common Instagram myths you've likely encountered, so you can confidently separate fact from fiction and avoid costly mistakes.
If you're an entrepreneur, marketer, or social media manager, chances are you've either used or at least heard of Canva. This user-friendly graphic design platform has become the go-to solution for non-professional designers. However, while Canva leads the market with millions of users worldwide, it’s not the only option available. Adobe Express, developed by the design experts at Adobe, offers a comparable suite of features and tools. So, which one is the better choice? We’ve tested both platforms and put them head-to-head to help you decide which one comes out on top and allow you compare them to decide which one is best for you.
