How do you know if your content is resonating with your target market? If it has performed well? If it is worth repurposing at a later stage? To find out all this information, you simply need to measure the effectiveness & performance of your content!To do this you need to analyse several metrics aka social media KPIs (Key Performance Indicators).

You've probably noticed the rise of content creators who choose to remain anonymous on social networks. Also known as "faceless" marketing, it's not exactly a new phenomenon, but it's been gaining momentum lately, and taking over our social feeds. So, are you interested in finding out what's involved, and if it could be your next […]

In the ever-evolving world of social media, Instagram remains the best place to showcase your personal branding and tell visual stories. In 2024, the aesthetic appeal of your Instagram feed still plays an integral role in attracting (and retaining) followers. A cohesive, visually pleasing Instagram grid not only captures the attention of your audience but […]

Welcome to the March edition of our Social Media Roundup! The world of social media & marketing is fast paced - blink and you’ve missed new trends, updates and launches and as busy Social Media Managers, entrepreneurs, and freelancers, it’s hard to keep up right? We know just how hard it is to juggle your […]

When creating an Instagram post, your primary objective should be to capture and then maintain the attention of your audience, right? While this task may seem seems difficult, a well-written caption to accompany your image, video or graphic, can be the key to not only enticing people to keep reading but also to boosting your […]

SEO is increasingly becoming increasingly important on social media as people stray from “googling” topics and instead head to social platforms to search for more information. Looking for a new local lunch spot, search on Instagram! Wanting to find a unique gift for your bestie? Scroll on TikTok for inspiration! With people now using social […]

Want to boost your relationship with your followers? Then Instagram stories are the perfect tool! They are a great way to be a bit more informal with your audience, have some fun and share some behind-the-scenes of your day-to-day! As they are almost exclusively shown to just your audience, stories are one of the best […]

Welcome to the February edition of our Social Media Roundup! The world of social media & marketing is fast paced - blink and you’ve missed new trends, updates and launches and as busy Social Media Managers, entrepreneurs, and freelancers, it’s hard to keep up right? We know just how hard it is to juggle your […]

In 2024, Instagram Reels still reign supreme when it comes to captivating and engaging your audience on Instagram. This guide will teach you everything you need to know about reels as well as provide you with some helpful tips and advice on how to make great reels! Ready to learn how to produce videos that […]

If you’ve ever found yourself wondering what the best time to post on Instagram is (or if there even is a best time to post) then don’t worry, you’re not alone! This is one of the most asked questions when it comes to posting and creating a strategy for Instagram and understandably so. Nobody wants […]

Instagram has established itself as THE platform for building awareness and generating traffic for both brands and content creators. Understanding and analyzing Instagram insights isn't just useful, it's essential for developing strategies that resonate with your audience and drive engagement. In this comprehensive guide, we explain how to analyse your Instagram insights so you can […]