In the world of social media, Facebook Business Manager (otherwise known as Meta Business Suite) is an invaluable tool. In this article, we'll explore in depth why and how to effectively use this tool to its full advantage to optimize your company or your clients' content strategy on Facebook and Instagram.
Why use Facebook Business Manager?
🎯 Centralising Pages and Advertising Accounts
Facebook Business Manager is, first and foremost, a tool that allows you to manage all your Pages and Accounts in one place. In a nutshell, it’s a central platform where you can see all your Facebook pages and ad accounts, Instagram and WhatsApp accounts and product catalogues. From here you can then control all your accounts in the Meta universe in one place making it easier to control, manage and monitor.
In the fast-paced world of social media, tools that allow you to work smarter and not harder are invaluable, making Facebook Business Manager an essential tool for anyone! Keep reading to explore in depth why and how to effectively use tool to its full advantage to optimize your company’s or your clients' content strategy on Facebook and Instagram.
👔🆚👚 Separating Personal and Professional Accounts
Whether you’re a Community Manager, Social Media Manager or business owner, it's important to maintain a clear separation between your personal and professional activities on your social platforms. Facebook Business Manager ensures that your actions on company accounts never mix with your personal profile. Professionalism and confidentiality, guaranteed!
🔑👥 Access and Role Management
Are you working in a team or for a client? Facebook Business Manager lets you grant full or partial access to users allowing you to assign specific roles to team members, according to their role & responsibilities. Whether it's content creation, ad management, or performance analysis, you can grant each team member access to the functions they need.
🔒💻 Enhanced Security
With so many accounts being hacked on social media these days, security is a non-negligible aspect of your job as a Social Media Manager. Business Manager gives you advanced security options to protect your accounts, like two-step verification for all users. We may constantly moan when we have to do these checks, but they're necessary for your peace of mind and to keep accounts secure!
🎯💡 Advertising Management
Suppose you are regularly managing advertising campaigns on Facebook and Instagram for your business or clients. In that case, Facebook Business Manager gives you access to the Ad Manager, which offers you loads of options & settings to help you optimise your adverts across all platforms & manage budgets. The Ad Manager is super easy to use and from here you can create, manage and analyse all your campaigns in one place.
How to Set-up and Use Facebook Business Manager
⚙️🖥️ Configuring your Business Manager account
1. Creating a Facebook Manager Account: Start by going to business.facebook.com. Click on "Create Account" and fill in your company details. You will need your company name and a business email address.
2. Confirmation and Account Settings: After submitting your information, check your mailbox to confirm your account. Once verified, complete your company details in the account settings.
➕📃📈 Adding Pages and Advertising Accounts
1. Adding Facebook Pages: In Facebook Business Manager, navigate to "Business settings", then "Accounts" and "Pages". From here, you can add your existing Pages or create new ones.
2. Managing Advertising Accounts: Similar to adding Pages, you can add your advertising accounts under "Advertising Accounts" in the settings. Note that you can only add one advertising account initially, with the option of adding up to five in total.
👥🎭 Team Management and Role Assignment
1. Adding Team Members: In "Company settings", select "Users" then "People". Here you can invite members of your team using their work email address. If you are a Freelance Community Manager and manage a client's advertising account, the client can add you as a manager by selecting "Partners". You only need to provide your client with your business partner ID.
2. Assigning Roles & Permissions: When you add members to your team, you can assign specific roles to them - such as administrator, content editor, ad analyst, etc. This allows you to control who has access to what and what actions they can take on the accounts & Pages.
🛠️📊 Using Advertising and Analysis Tools
1. Creating and Managing Ads: Use the "Facebook Ads Manager" tool to create targeted ads. You can define specific audiences, budgets, and track the performance of your ads in real time.
2. Performance Analysis: One of the great things about Facebook Business Manager is its in-depth analysis tools. You can track the performance of your Pages and your advertising campaigns, better understand your audience, and adjust your strategy based on the results obtained allowing you to perfect your advertising campaigns across Facebook & Instagram.
3. Using the Meta Pixel: Install the Meta Pixel on the pages of your website to enable you to track your web visitors’ actions, which is essential for retargeting campaigns and understanding user behaviour.
In short, Facebook Business Manager is a powerful tool that can transform the way you manage your online presence and advertising campaigns. Make sure you take the time to set up your account correctly to make the most of its features. Not only will you work more efficiently across Meta platforms, but you’ll also gain more strategic insight into your social accounts and content performance. Use it alongside a content creation & scheduling tool like rapidely and you’ll be winning with your socials!
