Welcome to the November edition of our Social Media Roundup! The world of social media and marketing moves quickly - blink and you might miss new trends, updates, and launches. As busy social media marketers, entrepreneurs, and content creators, it’s tough to keep up, right? We understand how tough it is to juggle your to-do list while staying on top of all that’s new in the world of social media so our monthly roundup summarizes key updates across the main platforms, highlights the latest trending audios, and covers what’s been popular on our feeds this month. Say goodbye to spending hours trawling the internet and your social feeds - our guide is all you need! Ready? Let’s dive in!
Social Media News
Following Hashtags - Instagram has announced that the option to follow hashtags will be removed. This means you’ll no longer be able to follow hashtag topics, and any previously followed hashtags will no longer appear in your feed. This move addresses spam infiltrating trending hashtags and aims to improve user experience by eliminating annoyance and enhancing algorithm-driven content discovery. Hashtags will still appear in explore and search, but the focus is shifting to Instagram’s algorithm, which analyzes interests and behaviours to suggest relevant posts. While hashtags are less influential for reach, using a few niche, relevant ones remains beneficial.
Notify Sticker – Instagram are introducing a new “notify” sticker which allows your followers to be notified when you post new content. Love this one as a clearer path to persuading followers to turn on notifications for your account!
Highlights Tab – Instagram is in the process of informing users that their Story highlights will be moving into a dedicated tab (apparently, they’ll also show in your main grid too). It’s not clear how this will look so eyes peeled for any changes!
Sponsored Posts - Despite the rumours, Adam Mosseri confirmed in a video that they DO NOT reduce the reach of content marked as sponsored. Good news for creators and influencers and a long-standing myth that can now be put to bed!
Carousel Update - Infamous leaker Alessandro Paluzzi has noted that Instagram are working on the ability to add to a carousel post AFTER it has been posted. Following the addition of the ability to delete carousel slides, this update brings even more flexibility to posts after publishing!
TikTok
Symphony Creative Studio - TikTok has expanded access to its Symphony Creative Studio, making it available to all advertisers. This innovative tool features an AI-powered video generation system capable of producing high-quality videos in just minutes with minimal user effort.
Q5 Insights & Data - TikTok launched a “Q5” Playbook which provides key stats, data and tips for marketing post-Christmas (the period dubbed “Q5” by many marketers!). An interesting read - check out our recent post for a bitesized overview!
Video Tips – LinkedIn has shared tips on maximizing its new full-screen, vertical video feed - a feature inspired by the TikTok trend of attention-grabbing short-form clips. To summarize, it states that if you only remember three things, they should be:
- Keep it short
- Repurpose from other platforms
- Provide context in the caption
Meta
Views Metric – Facebook is aligning with Instagram by adopting "views" as its primary metric, replacing varied metrics like "plays," "impressions," and "accounts reached" for both video and image content.
Trending Audios
Let’s talk trending audios! A trending audio teamed with a great video and concept can elevate a reel from ok to amazing! Let’s look at what audios have been trending this month:
Wicked - Unless you've been living under a rock recently, you will have heard about the long-awaited Wicked movie release and know the world has officially gone pink and green daft! And of course, socials are buzzing with Wicked audios from iconic songs like Popular and Defying Gravity to clips from the press tour interviews! We are OBSESSED!
The Holiday Theme – Santa season has officially arrived, and nothing captures the Christmas spirit quite like the theme music from the movie ‘The Holiday’. Composed by the brilliant @hanszimmer, this trending audio is the perfect soundtrack for your festive reels! Whether you're showcasing your holiday products, decorating your workspace with festive decor, or sharing your top seasonal tips, this audio sets the mood perfectly. As for us, we’re off to nestle on the couch with a cosy cuppa to enjoy some Jude Law magic. Browse the audio here for inspiration!
Here are some of our other top trending audios this month (tap on the image to take you to the audio):
Psst! Did you know you can browse all the latest trending audios on Instagram on rapidely? Each week our team hunt for the best and most relevant trending audios and provide helpful tips and ideas on how you could use each one for your brand!
What’s Trending right now on Social Media?
Everyone, I have an announcement!
Following from the Wicked trend, this audio combines a clip from the movie of Ariana Grande saying “Everyone, I have an announcement!” followed by the track “Popular”. This is such an easy trend to adapt to almost any niche and industry. Users have been jumping on this audio to share an announcement about a sale, discount or fact / tip they want to share. Socials are currently wicked daft so now is the time to jump on this trend before it fades!
I love your daughter
This quirky trend originates from a clip from “Gilmore Girls” and is set to the 1983 track “White Lines (Don’t Do It)” by Melle Mel. The audio features character Kirk saying, “I love your daughter” with the dad replying “What do you have to offer her?”. Kirk then answers “Nothing…only this…”. Users are jumping on this trend to showcase their skills, funny quirks, so-called bad traits, or brand offering (often alongside silly dance moves). Browse the audio here for inspiration!
Roundup
There you have it! A round-up of everything that’s coming, testing and trending in the world of social media right now. Come & join our Instagram gang for all the latest social media updates as well as weekly tips & advice on how to grow your brand using social media.
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