Welcome to the latest edition of our Social Media Roundup! The world of social media and marketing moves quickly—blink and you might miss new trends, updates, and launches. As busy social media marketers, entrepreneurs, and freelancers, it’s challenging to keep up, right? We understand how tough it is to juggle your to-do list while staying on top of the latest viral memes, trending audios, and social media updates. That’s why we offer a monthly roundup that summarizes key updates across all social platforms, highlights the latest trending audios, and covers what’s been popular this month. Say goodbye to spending hours trawling the internet and your social feeds—our guide is all you need! Ready? Let’s dive in!
Social Media News
Meta
AI Messaging Feature – Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses receive on Messenger, in order to help streamline the query process.
Reels experiment mode – Instagram is working on an “Experiment Mode” for reels in which you will be able to share it to non-followers first and will not be visible on your profile unless you choose to share it with everyone.
AI on stories – Instagram is working on the ability to rewrite text in your stories with AI. Great if you want to reword something, make it sound better or simply aren’t that good at wording things!
Cross-posting to WhatsApp – Instagram is working on the ability to cross-post stories to WhatsApp, presumably direct to WhatsApp Status (its Stories equivalent) giving another way to reach more people with your content.
X (fka Twitter)
Advanced Analytics – X has launched advanced analytics for premium subscribers. Users can only access analytics if they pay building on X’s subscription push.
TikTok
Virtual Influencers - Brands will soon be able to enable virtual influencers to sell their products for them on TikTok. Brands will be able to choose from a range of digital characters that can help sell their products, 24/7, via live streams.
Threads
Scheduling & Analytics – Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps.
Trending Audios
Let’s talk trending audios! A trending audio teamed with an original concept can elevate a reel from good to amazing! Let’s take a look at what audios have been trending this month:
Bridgerton – Trends usually come and go quickly, but with Part 2 of Bridgerton Season 3 dropping in mid-June, Bridgerton audios are still dominating our social feeds! Our favorites are the main theme song, Wildest Dreams and this this take on Pitbull’s classic Give Me Everything. The Bridgerton marketing team has truly excelled this season, keeping everyone talking about the show. To learn more about their successful strategies and how you can apply them to your business, check out our recent post here.
I just needed a holiday – We are absolutely loving this trending audio, a creative twist on Madonna’s classic track “Holiday”. Users are ingeniously leveraging the audio to promote their products or services with the phrase “No, I wasn’t sad, I just needed a [insert product/service]” paired with an engaging video. @joelle_jacobs version here has us all drooling over her brownie cake!
Here are some of our other top trending audios this month (tap on the image to take you to the audio):
Psst! Did you know you can browse all the latest trending audios on Instagram on rapidely? Each week our team hunt for the best and most relevant trending audios and provide helpful tips and ideas on how you could use each one for your brand!
What’s Trending right now on Social Media?
The Spark
Last month, a group of Irish children recorded "The Spark," which has been dubbed the 'song of the summer' for its infectious energy and positivity. This catchy tune has become an anthem for creators sharing their passions, helping them find and express their 'spark.' Other are embracing its rebellious spirit, showcasing their unconventional practices and and defiantly proclaiming that they won’t be stopped. Check out @momentum.pole.aerial's take on the trend here - love it!
Leave the door open
This trend has us giggling every time we see it! It involves three groovy looking dancers alongside the audio “Leave the door open”. Users are cleverly adding POV (point of view) text explaining a relaxing situation being taken over by intrusive thoughts with each of the three dancers representing an intrusive thought. We love @nofiltrsocial’s take here – we can definitely relate!
Roundup
There you have it! A round-up of everything that’s coming, testing and trending in the world of social media right now. Come & join our Instagram gang for all the latest social media updates as well as weekly tips & advice on how to grow your brand using social media.
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