7 October 2024
Is 'Link in Bio' Still an Effective CTA in 2024?

Tired of writing "Tap the link in our bio" in your Instagram captions and wondering if anyone even follows that call to action anymore (or if they ever did)? You’re in the right place! In this article, we’ll explore everything you need to know about using "link in bio" - whether it’s still effective, alternatives you can try, and some best practices for getting results. Intrigued? Let’s jump right in!

1 October 2024
10 Ways to Beat Content Block

With ever-evolving trends, constant updates, and a wealth of inspiration all around us, generating fresh content ideas might seem like an easy task in theory. But in reality, it can be a lot more challenging. As a content creator or entrepreneur, there are moments when creativity flows effortlessly, but there are also those times when the well runs dry - when no new ideas seem to come, and you're staring at a blank page, frustrated. That's the dreaded content block.

24 September 2024
Social Media Update & Trends Report – September

Welcome to the August edition of our Social Media Roundup! The world of social media and marketing moves quickly—blink and you might miss new trends, updates, and launches. As busy social media marketers, entrepreneurs, and freelancers, it’s challenging to keep up, right? We understand how tough it is to juggle your to-do list while staying on top of the all that’s new in the world of social media so our monthly roundup summarizes key updates across the main platforms, highlights the latest trending audios, and covers what’s been popular this month. Say goodbye to spending hours trawling the internet and your social feeds—our guide is all you need!

17 September 2024
What is UGC? A Complete Guide to User Generated Content

In today’s digital world, user-generated content (UGC) is transforming the way brands market themselves. Tapping into your audience and leveraging content created by them can build trust, widen your reach, and foster authentic connections with potential clients and customers. But what exactly is UGC, and how can your brand use it effectively? In this guide, we’ll explore everything you need to know about UGC and how to incorporate it into your brands marketing strategy.

10 September 2024
Is Facebook Marketing Still Worth it in 2024?

These days, when it comes to social media marketing, platforms and formats like TikTok, Reels, and Threads seem to get all the attention. You might be wondering if Facebook, the oldest social platform, still remains a valuable space to market your brand in 2024. If so, you're in the right place! In this blog, we're diving deep into all things Facebook. So if you're questioning whether posting on Facebook is still worth it in today's social media landscape, keep reading as we walk you through the good, the bad, and the unexpected of Facebook marketing.

2 September 2024
A Complete Guide to Carousel Posts

In recent years, short-form videos have stolen the spotlight on our social feeds, but the trusty carousel post remains a hidden gem that can engage, educate, and captivate your audience in ways that fleeting videos simply can't (and yes, there are stats to back this statement up!). We love a carousel post and its versatility so let’s dive into everything you need to know about carousels and why they should be a central part of your social media strategy.

29 August 2024
Social Media Update & Trends Report – August

Welcome to the August edition of our Social Media Roundup! The world of social media and marketing moves quickly—blink and you might miss new trends, updates, and launches. As busy social media marketers, entrepreneurs, and freelancers, it’s challenging to keep up, right? We understand how tough it is to juggle your to-do list while staying on top of the all that’s new in the world of social media so our monthly roundup summarizes key updates across the main platforms, highlights the latest trending audios, and covers what’s been popular this month. Say goodbye to spending hours trawling the internet and your social feeds—our guide is all you need!

19 August 2024
Does Scheduling Social Media Posts Affect Your Reach?

If you're involved in social media, whether for your own business or as a social media marketer, you've likely come across the persistent rumours that scheduling posts could harm your reach. However, as a busy social media manager or content creator, using scheduling tools can be a lifesaver - helping you save time, reduce stress, and work more efficiently. So, does scheduling really impact your reach, or is it just another social media myth? In this article, we’re diving deep into the facts about scheduling, so you’ll know exactly what’s true and what’s not (spoiler: the news is good!).

12 August 2024
How to Build a Personal Brand in 6 Steps

In a world where everyone competes for attention online, standing out as the go-to expert in your niche can feel like an uphill sprint (up a very steep, endless hill!). But guess what? It's doable, and the secret to doing it and attracting your perfect audience is super simple and something at your fingertips. It’s all about building your own, unique personal brand. Whether you're just starting out or looking to refine your presence, this guide will walk you through the essentials of crafting a personal brand that shines and cements your status as the ultimate authority in your field.

5 August 2024
How to schedule posts on Linkedin and should you use third party tools?

If you’ve ever found yourself wondering if you can schedule posts on LinkedIn, good news! The answer is not only yes, but it’s also very straightforward (words we love to hear!). Scheduling posts on LinkedIn is great way to maintain a consistent presence and manage your time effectively. With LinkedIn's growing popularity and importance as a professional networking platform, understanding how to schedule your posts your posts is a must so we have put together a how-to guide along with some best practices to keep you right.

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