With all the changes on the app recently, it has never been more important to make sure your account is optimised and attracting new people. In an ideal world, when someone new visits your Instagram profile, they immediately hit that follow button and start to engage with your content as it is right up their street! In reality however, this isn’t always the case. Why? Well sometimes, your account might not be for them and that’s totally ok! But sometimes, it’s because your account just isn’t speaking to them and making them want to hit follow. Here we are outlining 8 steps you can take to optimise your account and increase the chances of visitors following you. Let’s dive in:
1. Revise your bio
Your bio is likely the first thing people will look at when they visit your profile. It therefore needs to make an impact, speak your target market’s language and give them a reason to follow you. Start off with a statement that tells your audience exactly who you are and what type of services / products you sell (e.g. Personal Trainer helping you become the best version of you”). Follow this with more info & what they can expect to see when they follow you (e.g. “Helping you lead a healthier lifestyles with easy to follow diet and exercise advice.”). Then lastly add a call to action directing them on what to do next (e.g. “DM for more info”, “Follow me for daily tips”, “Tap link to book”, etc). Don’t forget to sprinkle some emoji’s to break up your text and inject some personality into it! TIP: you only have max. 150 character for your bio so use it wisely!
2. Link in bio
Are you using the link in your bio? Instagram allow you to add one link in your bio which takes visitors to an external site away from Instagram. Use this to direct people to your website, booking platform, online shop or blog. Got more than one link? A single Linktree link will allow you to add multiple links in one. TIP: Are you are a bricks & mortar business? You can also add your address which shows up as a link in your bio too and will allow people to click & see exactly where you are located on a map!
3. Refresh your highlights
Next stop – highlights! People will often visit your highlights next to get a better understanding of what your business offers. So it’s always a good idea to do an audit of your highlights and make sure they are all relevant and up-to-date. Ask yourself if they explain to visitors what they might need to know about your business and answer any frequently asked questions. Think about your key messages and relevant information that might help someone better understand your business and learn more about it. An “About” highlight is a good idea to further explain your brand story and what you offer. The rest may depend on the type of service/product you offer but could include “Services”, “Reviews”, “Tips”, “FAQ’s” & “Behind the Scenes”.
Did you know the “name” section of your profile is searchable? This means that if you include some keywords that your ideal customer may be searching for in there (e.g. “Instagram Content”, “Restaurant London” or “Life Coach”) you are more likely to come up in the search results. TIP: Remember to put keywords in your bio, captions and hashtags as well to help your content be categorised by Instagram and therefore found more easily by users.
5. Have a Cohesive Feed
Does your feed follow a cohesive them that is in-line with your branding & niche? While it doesn’t need to be picture perfect, having a consistent theme in your feed by sticking to the same brand colours, fonts, filters and style of posts keeps your profile looking professional and tidy and also makes your content recognisable to your audience when they see it in their feeds.
6. Impactful Content
So your bio is speaking to your target market, your feed is looking great but what about your content? Is it making an impact and engaging your audience? Make sure your content is geared towards your target market and speaks to their needs, wants, problems and pain points. By creating impactful posts that resonate with them on a deeper level, you will encourage them to not only follow you but also engage with your content (which in-turn, increases your chances of being shown by Instagram to other people). If you need help to come up with content ideas take a look at rapidely, we give you a TON of ideas designed specifically for your industry & target market as well as caption templates that really pack a punch.
7. Pinned Posts
You can now pin up to 3 posts (or reels) at the top of your feed which is a great way of being able to showcase your best posts or key messages without them getting lost down your page as you post more content. Think of them as an extension of your highlights and pin posts that you think anyone visiting your profile would find helpful or give a better understanding of your business. Some good examples of posts to pin would be your top performing post, a glowing customer review, an overview of your services, your current special offer or details about a new product or service you have launched. Remember to revise them regularly to ensure they are up-to-date.
8. Reels, reels, reels!
So, your account is now optimised, but how do you attract new people to your account in the first place? Well, there are many ways in which you can do this but in 2022, the best way is to create reels! Reels are short form video’s which are currently being favoured by Instagram’s algorithm and are specifically deigned to reach NEW people outside of your audience. So if you haven’t started creating them for your business, now is the time to start!