18 July 2023

10 Must-Have Social Media Management Tools

Are you Social Media Manager or a small business owner running your own social accounts? If so, you will know just how overwhelming the list of tasks on your social media to-do list is! If you’re navigating the world of content creation, algorithms, captions, reels, engagement and hashtags, you’re in the right place! In this blog article, we are sharing the 10 must-have tools every entrepreneur needs to help you streamline your workload. Whether you're a newbie to the social media world or are experienced in running social media accounts, these tools are guaranteed to help you work smarter, not harder.


  1. ChatGPT
  2. Canva
  3. Giphy
  4. Rapidely
  5. Bitly
  6. Grammarly
  7. Fiverr
  8. Notion
  9. Trello
  10. Your Social Accounts

1. The tool that needs no introduction: ChatGPT

ChatGPT is a text generation platform developed by OpenAI and has caused quite a stir recently. It uses artificial intelligence to generate detailed responses based on instructions & prompts given to it. It can answer questions and assist you with tasks, such as composing emails, essays, and code. For social media and marketing, it is great for helping you come up with custom content ideas, captions, hashtags and so much more. A game changer! 

2. Your graphic design bestie: Canva

If you’re not using Canva for your content creation, you need to start now! Canva is an online graphic design tool that offers a whole host of features for creating eye-catching, on-brand graphics. Canva is super easy to navigate and learn making it simple for non-graphic designers to create great visuals using editable templates, stock images & videos and easy-to-use design tools. With a free version and an inexpensive paid-for version available, it is an amazing tool we’d recommend for anyone working in social media. 

3. Have a giggle with Giphy

Who doesn’t love a GIF on social media? They are relatable and funny and great to generate engagement! If GIFs and memes are part of your social strategy and are relatable to your audience, Giphy is a great tool to use! Giphy is a popular online platform that lets users search, share and create animated GIFs. You can search different categories on the platform and even create custom GIFs, to give your content a unique touch. We love it! 

4. The all-in-one tool: rapidely

Obviously, we've included rapidely in this list! Rapidely is an all-in-one social media management tool to help you streamline your content creation process. The tool uses Artificial Intelligence to generate a custom social strategy in just a few clicks and a month's worth of posts (with captions!), along with ideas for visuals. You can edit your posts and even use the Chat AI tool to help you improve them (e.g., add emojis, titles, make your text more personal, make it longer/shorter). Rapidely also has all the latest trending audios & ideas on how to use them as well as key social media holidays and dates to incorporate into your content calendar. The big plus? You can schedule your posts to publish directly to your social networks (Instagram, Facebook, LinkedIn, Twitter, TikTok) and even analyse your statistics from rapidely!

5. Shorten your URLs with Bitly

Sick of sharing lengthy, cumbersome links? Try using Bitly! It lets you shorten long links into short, customised URLs ideal for posting on socials where every character counts (e.g., Twitter). Bitly is free to use but comes with pro versions which give you improved tools and analytics. 

6.For perfect grammar: Grammarly

Not great with grammar, spelling and writing in general? Let Grammarly help you out! Grammarly helps you identify spelling, punctuation and grammar mistakes and even suggests better phrases and words for your texts to make them more concise. Great for checking blog posts, captions, newsletters etc to ensure they read well and are mistake-free for your audience! 

7. Sourcing clients: Fiverr

Are you a freelancer offering services such as social media management, graphic design, Web design or similar online services? Fiverr is an online platform dedicated to freelancers where you can showcase your work, find clients and connect with companies looking for services that you offer. Fiverr allows recommendations, ratings and testimonials to help you out as well as offering admin tools such as invoicing and payment tracking. 

8. Staying organised and client collaboration: Notion

Notion is an online project management and collaboration tool that can be very useful for social media managers and entrepreneurs to work seamlessly with clients. It offers an intuitive, customizable interface, allowing you to create dashboards and templates organised for each customer. It makes it easy to manage different projects, content calendars and customer-specific strategies. You can collaborate in real-time, which means you can easily share ideas and submit proposals, receiving quick feedback and approval.

9. Stay on top of your to-do list: Trello

Trello is another online project management tool that uses charts, lists and cards to organize your tasks and projects. You'll be able to create charts to help you stay organised with your work and keep track of your to-do lists. You can add due dates, coloured labels and comments to each card, to prioritize tasks and track their progress.

10. Don’t forget your social media platforms!

Of course, using other tools is a great way to help you out with content creation and staying organised but don’t neglect the tools available inside your social platforms. If you have business accounts set up on your platforms, there is a host of analytics and KPIs available to you to track your content performance and help you plan going forward. For example, the insights inside Instagram’s Professional Dashboard offer a host of statistics including top-performing posts, information on who your followers are, reach and engagement. 

Managing social media accounts whether it is for your own business or for other people, is a full-on job involving so much more than people think (no it’s not just posting pretty images on Instagram every day!). The world of social media is fast-paced and always evolving so it’s important to use tools that suit your needs and business goals to help you out along the way. We hope this list has helped you out and given you some inspiration to start using tools that allow you to work smarter and not harder. Don’t forget you can sign up to rapidely for free and try out all the features in there – click here to find out more.  

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